Blending academic with esoteric to build brand mystique.

 

BSS
Prime Matter

Publication Editorial Design Brand Expression

Exceptional companies with extraordinary leaders deserve assets that feed their own mystique. That’s the approach we adopted for BSS—a leading-edge consultancy with philosophies worth amplifying. BSS itself notes that important work often grows from unique foundations. By that measure, “Prime Matter” is source material that reveals a company’s soul: an innovation in corporate communications that shares insights cultivated over 25 years.

BSS commands a singular presence in an industry otherwise marked by bland conformity and boilerplate narrative. Under the leadership of charismatic founder, Efstathios Liakopoulos, the award-winning consultancy focuses on inspiring entrepreneurs to change the flow of business.
 
With business brochures driving diminishing returns, BSS had a new approach in mind. It wanted a showcase publication not to advertise its services, but to advocate its ethos.
 
Valuable hours with company leadership revealed a fascinating worldview and opportunities to elevate it. We began to imagine solutions that stir emotions while nourishing intellect.

Observed at any distance, “Prime Matter” is an object that promotes fresh perspectives. Artful deconstruction combines with academic precision to portray problem solving as a joyful act.
 
Differentiation at a glance. Production values informed by boutique publishing ensure that BSS stands out from the pack. Core beliefs are elevated by deluxe materials and layout.
 
Image, typography and content choices demonstrate our vast editorial project experience. From ideation to print and delivery, our abilities and relationships ensure world class results.

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