Using “less but better” to fuel imagination and belief
Furniture Gallery
Website and Publication
Marketing has few hard-and-fast rules. Sometimes the products take the spotlight; other times, the brand. Furniture Gallery offers a unique framework where neither is tangible, but the core proposition must be crystal clear. We imagined solutions informed by exhibitions, where selectivity and spectacle can replace specificity. Immaculately curated environments underline Furniture Gallery’s intrinsic craftsmanship, and fuel curiosity in projects still to be realized.
Furniture Gallery manages a high-calibre axis of design and manufacturing that develops custom interiors for commercial, residential and public applications. With a deep knowledge of style, materials and craftsmanship, their project portfolio is as dazzling as it is diverse.
Furniture Gallery needs to provide showcase experiences that inspire its clients and give them confidence in seamless collaboration. Belief is a key element in any new project.
As passionate believers in clarity, simplicity and functionality, we understood perfectly the level of expression required. Our challenge lay in finding opportunities to include surprise and delight.
Furniture Gallery must keep pace with trends and technology to stay constantly ahead of the curve. Crisp, clean framing obeys the maxim of “less but better” to portray a company in complete control.
Dynamic animations and smooth transitions provide exhilarating moments in a marquee digital experience. Every tonality and detail is crafted to articulate effortless sophistication.
A flagship print publication channels our experience with museum catalogues, elevating concept over content with select materials and thrilling interplay of images, typography and text.
InsaneSane – Semeli Tagara
Fine Records
BSS
Prime Matter
