Reinventing identity to express common values.
Future Format
Rebranding
When a company’s legend has long outgrown its logo, change is needed. Panagiotopoulos no longer had a point to prove: they had long established themselves as virtuoso printers; now they needed new ways to inspire others. We were honored to be entrusted with pointing them towards a bold new path. A rare chance to combine commercial ambition with wide artistic freedom offered a platform for visionary, award-winning work.
As well as commanding cult status in Greece’s graphic arts scene, Panagiotopoulos a.k.a. Future Format has earned a place among Europe’s premier print houses. Working with cutting-edge clients constantly requires them to combine experience and innovation to get results.
After forty years of setting new standards in graphic production, Panagiotopoulos Printing House wanted to project its 360º dedication to excellence with a fresh, new identity.
We were approached to conduct a comprehensive rebrand that would capture the company’s ethos and position it as a contemporary of those it aspires to serve.
Panagiotopoulos needed a name and identity that embody its capabilities and creative energy. “Future Format” instantly evokes a company dedicated to helping others achieve new heights.
A daring, hyper-modern identity signals common values to target customers. Dots are a core structural element that use circularity and fluidity to suggest a company in constant motion.
Our initial rebranding work outperformed visibility and awareness objectives. Two Red Dot awards put Future Format’s name precisely where its current and future clients were looking.
Avaton Films
Website design
Milkplan – Rebranding
