Nurturing ever-growing farming
Milkplan – Rebranding
Milkplan is Greece’s leading manufacturer of dairy and livestock farming equipment and a key international player, exporting to more than 100 countries. With more than three decades of expertise, the company combines technology with a deep understanding of farming practices. What sets Milkplan apart is its customer-centric approach: it is not only a producer of equipment but a long-term partner for livestock farmers, committed to supporting their daily work with reliability, innovation, and care.
Milkplan entrusted us with a complete rebranding: from the logo and visual identity system to the design of their website, corporate materials, product brochures, photography, and communication strategy. The challenge was to create a cohesive brand language that reflects the company’s scale and international standing, while keeping its human, customer-focused values at the center.
For a company operating at the intersection of heavy industry and agriculture, the brand must balance precision with empathy. Our approach was to design an identity that conveys strength, trustworthiness, and technical expertise, but also accessibility and partnership. We wanted Milkplan’s brand to express not just the durability of its products, but the resilience of the relationships it builds with farmers worldwide.
We developed a clear and adaptable visual identity rooted in simplicity and precision, anchored by a new logo that reflects the brand’s engineering excellence and global reach. Corporate and product materials were redesigned to achieve consistency and clarity, reinforcing Milkplan’s credibility as a market leader. Photography was approached as brand storytelling capturing the farmer that Milkplan envisions to help, integrating a concept in real farming environments and in daily agricultural life. The new website provides a structured, intuitive way to navigate product ranges, positioning Milkplan as both a local leader and an international partner. Finally, the communication strategy was realigned to emphasize customer relationships and give Milkplan the tools to create tailor-made communication to their audiences.
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