Organizing information to decode an irrational obsession
Montegrappa
Tradition of Invention
Artistry and originality are welcome qualities in any marketing setting but, for luxury brands, they are absolutely essential. The extraordinary ambition of Montegrappa’s products set the standard for “A Tradition of Invention”—a publication purposefully designed to add awe to the wonder of possessing the world’s most expensive pen. Is it a creative tool? An investment piece? An objet d’art? Our task was to explore the space between rational and reckless.
1st Prize Corporate Publication at 2025 Greek Communication Design Awards
Montegrappa has been making luxury writing instruments in its Venetian factory for more than a century. With its peerless levels of artistry, craftsmanship and mechanical invention, the family-owned brand enjoys cult status among creatives, celebrities and writing connoisseurs.
Following its successful launch of ticketed factory tours in the post-lockdown period, Montegrappa wanted to create a memento publication to distribute to visitors and invited friends.
As we came to understand the changing retail environment for writing products, we began to believe in a publication that offered immersion to many instead of punctuation to a few.
“A Tradition of Invention” uses visual and verbal narratives to demonstrate continuity of inventive spirit from Montegrappa’s past to its present, and shared beliefs with its customers.
Publishing industry production values reflect the brand’s roots in tradition, while pointing to connoisseurs’ parallel appreciation for the act of writing and the beauty of the written word.
By proposing revisions to the client’s original format and content specifications, we helped them access cost savings and unlock greater value through wider, more impactful diffusion.
BSS
Prime Matter
Future Format
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